Jordi Ferran Melich is the  Ferran Florista flower shops’ alma pater and the person in charge of our floral arrangements in our hotels in Barcelona. He owns two points of sale, one in Barcelona and the other one in Gelida, around 40 minutes away. Get ready to discover what he hides in the backroom of his shop placed on Valencia Street, between Passeig de Gràcia and Pau Claris Street..

We could say that Ferran is one of the best florists of Spain: he has won several awards, prepared weddings for football players, collaborated with European Royal Families and worked with the best professionals. Nonetheless, he blushes when we bring this up. It is better to be known for what you do than for who you are.

So we kept on looking into what Ferran hides behind that counter. We found a discreet and humble man, who describes himself as a work enthusiast. After 20 years of experience in this sector, he still enjoys his work and is always looking for new challenges. We discovered an amazing artist, with an immeasurable creativity and an enviable learning spirit. he has undoubtedly come this far thanks to his talent and tenacity.

Despite what one might think, Ferran is not a son of a florist couple. His creativity began when he was just a kid. He could have been a painter, but he found in this sector a way to canalise his imagination and besides an unequalable way of expression.

With a very varied clientele, which include hotels, restaurants, shops, as well as interior designers, he admits that what he enjoys the most is treating with particular clients. He loves creating the perfect piece for each person. Advising and finding the perfect bunch for each occasion, the ideal bouquet for a wedding, the ensemble that can express what one wants to say without words.

When we asked him about trends in the brides’ world, he was very clear about it: the proposals are personalised depending on the dress and the kind of wedding. Nothing is stated. It is better to go to the store, talk to the bride and get to know her to understand what type of person she is. There is live beyond the peony!

After many trips to Germany, Norway, Iceland and Sweden, Ferran, who is constantly learning, can understand and adopts a way of working which is vital for him: A florist is like a baker, he works with ingredients that will take shape afterwards. It’s not just buying and selling.